1. Handbook of research in international marketing
| SYS | 0141421 | |
|---|---|---|
| LBL | 00000nam--22^^^^^---450- | |
| 005 | 20240313132949.6 | |
| 010 | $a 978-1-84980-302-1 | |
| 100 | $a 20110927d2011łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng |
| 102 | $a GB | |
| 200 | 1- | $a Handbook of research in international marketing $f edited by: Subhash C. Jain, David A. Griffith |
| 205 | $a 2nd ed. | |
| 210 | $a Cheltenham $c Edward Elgar $d 2011 | |
| 215 | $a 417 s. | |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 610 | 1- | $9 eu_un_auth*h0002244 $a globalizácia |
| 610 | 1- | $9 eu_un_auth*h0007184 $a výskum |
| 610 | 1- | $9 eu_un_auth*h0004439 $a politika medzinárodná |
| 610 | 1- | $9 eu_un_auth*h0007567 $a značky výrobné |
| 610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
| 610 | 1- | $9 eu_un_auth*h0002980 $a kultúra |
| 610 | 1- | $9 eu_un_auth*h0005900 $a spotrebitelia |
| 610 | 1- | $9 eu_un_auth*h0005048 $a produkty |
| 610 | 1- | $9 eu_un_auth*h0006599 $a trh |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 702 | -1 | $3 eu_un_auth*p0022807 $a Jain $b Subhash C. $4 340 |
| 702 | -1 | $3 eu_un_auth*0044299 $a Griffith $b David A. $4 340 |
| 801 | -0 | $a SK $b BA004 $c 20110927 $g AACR2 |