1. Marketing communications
SYS | 0142317 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240312115835.1 | |
010 | $a 978-0-470-31992-5 | |
100 | $a 20111017d2010łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a GB | |
200 | 1- | $a Marketing communications $e <a> brand narrative approach $f Micael Dahlén, Fredrik Lange, Terry Smith |
210 | $a Chichester $c John Wiley & Sons $d 2010 | |
215 | $a 584 s. | |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*h0001109 $a analýzy |
610 | 1- | $9 eu_un_auth*h0004180 $a plánovanie |
610 | 1- | $9 eu_un_auth*h0002863 $a kontrola |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
610 | 1- | $9 eu_un_auth*h0004322 $a podpora predaja |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*0043738 $a Dahlen $b Micael $4 070 |
701 | -1 | $3 eu_un_auth*0044051 $a Lange $b Fredrik $4 070 |
701 | -1 | $3 eu_un_auth*0044052 $a Smith $b Terry $4 070 |
801 | -0 | $a SK $b BA004 $c 20111017 $g AACR2 |