1. The pricing and revenue management of services
Title | The pricing and revenue management of services : a strategic approach |
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Author info | Irene C.L. Ng |
Author | Ng Irene C.L. |
Issue data | Abingdon : Routledge , 2008. - 174 s. |
Edition | Routledge advances in management and business studies |
ISBN | 978-0-415-55195-3 , 0-415-55195-1 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 338.5 - Ceny. Tvorba cien. Druhy cien |
Keywords | služby * politika cenová * oceňovanie * nákup * spotreba * riziko * príjmy * ceny * riadenie |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 854126 |