1. Wiley international encyclopedia of marketing
Title | Wiley international encyclopedia of marketing . Volume 3. Consumer behavior |
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Author info | edited by: Richard P. Bagozzi and Ayalla A. Ruvio |
Another authors | Bagozzi Richard P. (Editor) |
Ruvio Ayalla A. (Editor) | |
Issue data | Chichester : Wiley , 2011. - 278 s. |
ISBN | 978-1-405-16178-7 |
Document kind | encyklopédie |
Language | English |
Country of Edition | Great Britain |
systematics | 03 - Všeobecné encyklopédie |
Keywords | správanie spotrebiteľa * pojmy |
Database | BOOKS |
Copy count | 2, currently available 1, at library only 1 |
Call number | 854750, 854751 |