1. Strategies to retaining customers
Title | Strategies to retaining customers |
---|---|
Author info | Dagmar Lesáková |
Author | Lesáková Dagmar EUBOBFKMA - Katedra marketingu OBF |
Source document | Trends in economics and management for the 21st century : proceedings from international conference : september 20th - 22nd 2012, Brno, Czech republic : international conference is held as a part of celebrating the 20th anniversary of the BUT Faculty of Business and Management. S. [1-7]. - Brno : Brno University of Technology. Faculty of Business and Management, 2012. ISBN 978-80-214-4581-9 |
Note | VEGA 1/00612/12 |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | podpora predaja * zákazníci * lojálnosť zákazníkov * odmeny |
Annotation | Relevantnosť podporných programov pre zákazníkov. Problém lojálnosti. Stratégia odmeňovania a stratégia vzájomného vzťahu. Materiály a metódy prieskumu. Výsledky prieskumu, diskusia. |
Public work category | Reports at international scientific conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E12 00986-003, originál dokumentu |