1. The Marketing of High-tech Innovation: Research and Teaching as a Multidisciplinary Communication Task
Title | The Marketing of High-tech Innovation: Research and Teaching as a Multidisciplinary Communication Task |
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Translation | Marketing high-tech inovácií: Výskum a výučba ako multidisciplinárna komunikačná úloha |
Author info | Rainer Hasenauer, Peter Filo, Herbert Störi |
Author | Hasenauer Rainer |
Co-authors | Filo Peter EUBOBFKMA - Katedra marketingu OBF |
Störi Herbert | |
Source document | 1st international M-Sphere conference for multidisciplinarity in science and business : book of abstracts : 4th - 6th October 2012, Dubrovnik, Croatia. P. 50. - Dubrovnik : Accent, 2012. ISBN 978-953-99762-9-1 |
Note | Abstrakt. - N00092 |
Other Interrelated Works | The marketing of high-tech innovation: research and teaching as a multidisciplinary communication task / Hasenauer Rainer ; Filo Peter ; Störi Herbert |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Croatia |
systematics | 339.92 - Medzinárodná hospodárska spolupráca |
Keywords | technika nová * inovácia * marketing * komunikácia multikultúrna * vzdelávanie vysokoškolské * stredná Európa * východná Európa |
URL | https://issuu.com/tvranes/docs/book_of_abstracts_m-sphere_conference_2012/64 https://www.m-sphere.com.hr/book-of-abstracts |
Public work category | Abstractions of scientific titles in year-books from international conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
References | (1) - PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E12 01142-001, kópia plného textu |