1. New trends in international marketing
Title | New trends in international marketing |
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Author info | Štefan Žák |
Author | Žák Štefan EUBOBFKMA - Katedra marketingu OBF |
Source document | Prague economic papers : quarterly journal of economic theory and policy. Vol., no. 2 (2012), s. 251-254. - Prague : University of Economics, 2012. ISSN 1210-0455 |
Review document | International marketing: theory, practices and new trends , Hana Machková a kol.. - Praha : Nakladatelství Oeconomica, 2010 |
Document kind | schedule of articles from periodics |
Language | English |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing medzinárodný * recenzie |
Annotation | Nové trendy v medzinárodnom marketingu. |
Public work category | Notice in scientific magazines and year-books |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E12 01682-001, kópia plného textu |
References | PERIODIKÁ-Súborný záznam periodika |
Numbers | 2012: 1-4 |