1. Marketing and logistics interface with emphasis on transaction cost
| Title | Marketing and logistics interface with emphasis on transaction cost |
|---|---|
| Author info | Lucia Furdová |
| Author | Furdová Lucia EUBOBFKMO - Katedra medzinárodného obchodu OBF |
| Source document | Scientific papers from doctoral study : [zborník príspevkov]. S. 6-15. - Bratislava : Vydavateľstvo EKONÓM, 2012. ISBN 978-80-225-3522-9 |
| Note | IGM 2316077 |
| Document kind | schedule of articles from year books |
| Language | English |
| Country of Edition | Slovak Republic |
| systematics | 657.47 - Náklady. Kalkulácie nákladov |
| Keywords | marketing * logistika * logistika marketingová * marketing mix * náklady transakčné * znižovanie nákladov |
| Public work category | Scientific titles in home noticed scientific year-books (not conference) |
| Database | PUBLIKAČNÁ ČINNOSŤ |
| No. of Archival Copy | E12 01716-002, originál dokumentu |