1. Recent trends and challenges in marketing management
Title | Recent trends and challenges in marketing management | ||||||||
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Author info | Ferdinand Daňo, Eva Hanuláková | ||||||||
Author | Daňo Ferdinand EUBOBFKMA - Katedra marketingu OBF | ||||||||
Co-authors | Hanuláková Eva EUBOBFKMA - Katedra marketingu OBF | ||||||||
Source document | Current challenges of marketing and their application in practice : [proceedings of] scientific articles. S. 12-16. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5 | ||||||||
Výstup z projektu | VEGA 1/0333/11 Moderné metódy a prístupy v marketingovom manažmente | ||||||||
Note | VEGA 1/0333/11 | ||||||||
Document kind | schedule of articles from year books | ||||||||
Language | English | ||||||||
Country of Edition | Slovak Republic | ||||||||
systematics | 339.138 - Marketing | ||||||||
Keywords | marketing manažment * stratégia marketingová * firmy * zákazníci * vývoj * teória a prax | ||||||||
Public work category | Scientific titles in home noticed scientific year-books (not conference) | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E13 00424-003, originál dokumentu | ||||||||
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