1. Marketing de crisis
Title | Marketing de crisis : cómo crecer cuando los mercados no crecen |
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Author info | Ariel Andrés Almada |
Author | Almada Ariel Andrés |
Issue data | Madrid : Ediciones Pirámide , 2013. - 209 s. |
Issue | 2. ed. |
ISBN | 978-84-368-2854-2 |
Document kind | monographs |
Language | Spanish |
Country of Edition | Spain |
systematics | 339.138 - Marketing |
Keywords | marketing * kríza * dynamika ekonomiky * stratégia marketingová * rast hospodársky * trh * stagnácia * trh spotrebiteľský |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 874386 |