1. Retail management
Title | Retail management : a strategic approach |
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Author info | Barry Berman, Joel R. Evans |
Author | Berman Barry |
Co-authors | Evans Joel R. |
Issue data | Harlow : PEARSON , 2013. - 619 s. |
Issue | 12th international ed. |
ISBN | 978-0-273-76856-2 , 0-273-76856-5 |
Document kind | textbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 339.37 - Maloobchod |
Keywords | retailing * manažment * maloobchod * riadenie ľudských zdrojov * tovar * tvorba cien * zákazníci * propagácia |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 880807 |