1. Values and Life Style Segmentation of Older Consumers
:LESÁKOVÁ, Dagmar. Values and Life Style Segmentation of Older Consumers. In Enterprise and competitive environment. International conference. Enterprise and competitive environment : conference abstract proceedings : [17th annual international conference, march 6-7, 2014, Brno, Czech Republic]. - Bučovice : Martin Stříž Publishing, 2014. ISBN 978-80-87106-74-7, s. 228 CD-ROM.