1. The Perception of event marketing as a part of marketing communication
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| 200 | 1- | $a <The> Perception of event marketing as a part of marketing communication $f Eva Kotová |
| 330 | $a Vnímanie event marketingu ako súčasti integrovanej marketingovej komunikácie. | |
| 463 | -1 | $1 001 eu_un_cat*0251733 $1 011 $a 1338-6581 $1 200 1 $a Acta oeconomica Universitatis Selye $e vedecký recenzovaný časopis $v Roč. 3, č. 1 (2014), s. 129-141 $1 210 $a Komárno $c Univerzita J. Selyeho v Komárne $d 2014 |
| 541 | 1- | $a Vnímanie event marketingu ako súčasti marketingovej komunikácie |
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| 610 | 1- | $9 eu_un_auth*0043650 $a event marketing |
| 610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
| 610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*0056880 $a Kotová $b Eva $4 070 |
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