1. Qualitative consumer & marketing research
Title | Qualitative consumer & marketing research |
---|---|
Author info | Russell Belk, Eileen Fischer and Robert V. Kozinets |
Author | Belk Russell W. |
Co-authors | Fischer Eileen |
Kozinets Robert V. | |
Issue data | Los Angeles : SAGE , 2013. - 234 s. |
ISBN | 978-0-85702-767-2 (mäkká väzba) , 978-0-85702-766-5 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * výskum marketingový * zákazníci * etnografia * internet * analýza dát |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 881619 |