1. Sports marketing
SYS | 0205319 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240306140440.4 | |
010 | $a 978-1-138-01596-8 | |
010 | $a 978-1-138-01595-1 | |
100 | $a 20150710dłłłłłłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a US | |
200 | 1- | $a Sports marketing $e <a> strategic perspective $f Matthew D. Shank and Mark R. Lyberger |
205 | $a 5th ed. | |
210 | $a New York $c Routledge $d 2015 | |
215 | $a 669 s. | |
225 | 2- | $a Sport management/marketing |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0006278 $a šport |
610 | 1- | $9 eu_un_auth*h0005064 $a prognózy |
610 | 1- | $9 eu_un_auth*h0004180 $a plánovanie |
610 | 1- | $9 eu_un_auth*h0005502 $a rozhodovanie |
610 | 1- | $9 eu_un_auth*h0005900 $a spotrebitelia |
610 | 1- | $9 eu_un_auth*h0003220 $a marketing mix |
610 | 1- | $9 eu_un_auth*h0005873 $a sponzorovanie |
610 | 1- | $9 eu_un_auth*0005759 $a kontroling |
610 | 1- | $9 eu_un_auth*h0002700 $a kariéra |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*0060336 $a Shank $b Matthew D. $4 070 |
701 | -1 | $3 eu_un_auth*0060753 $a Lyberger $b Mark R. $4 070 |
801 | -0 | $a SK $b BA004 $c 20150710 $g AACR2 |