1. Managing Technology Push through Marketing Testbeds: The Case of the Hi-Tech Center in Vienna, Austria
Title | Managing Technology Push through Marketing Testbeds: The Case of the Hi-Tech Center in Vienna, Austria | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Author info | Peter Filo, Jozef Orgonáš, Rainer Hasenauer | ||||||||||||
Author | Filo Peter EUBOBFKMA - Katedra marketingu OBF | ||||||||||||
Co-authors | Orgonáš Jozef EUBOBFKMA - Katedra marketingu OBF | ||||||||||||
Hasenauer Rainer | |||||||||||||
Source document | PICMET´15 Conference : Management of the Technology Age : PICMET - Hilton Portland and Executive Tower: August 2-6, 2015. S. 99-126 online. - Portland : Portland State University, 2015 ; PICMET Conference. ISBN 978-1-8908-4332-8. ISSN 2159-5100 | ||||||||||||
Note | Registrovaný: Web of Science | ||||||||||||
Document kind | schedule of articles from year books | ||||||||||||
Language | English | ||||||||||||
Country of Edition | United States of America | ||||||||||||
systematics | 339.138 - Marketing | ||||||||||||
Keywords | prezentácia * technológie nové * vývoj * výskum * marketing * spolupráca cezhraničná | ||||||||||||
Public work category | Reports at international scientific conferences | ||||||||||||
Registered in | WOS | ||||||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||||||
No. of Archival Copy | E15 00628-001, kópia plného textu | ||||||||||||
|