1. Marketing research
| SYS | 0208491 | |
|---|---|---|
| LBL | 00000nam--22^^^^^---450- | |
| 005 | 20240226124628.2 | |
| 010 | $a 978-0-273-76851-7 | |
| 010 | $a 0-273-76851-4 | |
| 100 | $a 20151125d2014łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng |
| 102 | $a GB | |
| 200 | 1- | $a Marketing research $f Alvin C. Burns, Ronald F. Bush |
| 205 | $a 7th inter. ed. | |
| 210 | $a Harlow $c PEARSON $d 2014 | |
| 215 | $a 487 s. | |
| 225 | 2- | $a Always learning |
| 610 | 1- | $9 eu_un_auth*0026905 $a výskum marketingový |
| 610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
| 610 | 1- | $9 eu_un_auth*h0006187 $a systémy informačné |
| 610 | 1- | $9 eu_un_auth*h0007453 $a zber dát |
| 610 | 1- | $9 eu_un_auth*h0002460 $a informácie |
| 610 | 1- | $9 eu_un_auth*h0006428 $a techniky výskumné |
| 610 | 1- | $9 eu_un_auth*h0005291 $a regresia |
| 675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
| 700 | -1 | $3 eu_un_auth*0002745 $a Burns $b Alvin C. $4 070 |
| 701 | -1 | $3 eu_un_auth*0002892 $a Bush $b Ronald F. $4 070 |
| 801 | -0 | $a SK $b BA004 $c 20151125 $g AACR2 |