1. Introduction to neuromarketing & consumer neuroscience
Title | Introduction to neuromarketing & consumer neuroscience |
---|---|
Author info | Thomas Zoëga Ramsøy |
Author | Ramsøy Thomas Zoëga |
Issue data | Rørvig : Neurons Inc , 2015. - viii, 191 s. |
ISBN | 978-87-997602-0-6 |
Document kind | monographs |
Language | English |
Country of Edition | Denmark |
systematics | 339.138 - Marketing |
Keywords | neuromarketing * neuroveda * zákazníci * vedomie * emócie * psychológia predaja * psychológia reklamy |
Database | BOOKS |
Copy count | 2, currently available 0, at library only 2 |
Call number | 890525, 921307 |