1. Strategy variations in roadside outdoor advertising: a psycholinguistic perspective of Czech, German and Bolivian campaigns
:SIEGLOVÁ, Dagmar. Strategy variations in roadside outdoor advertising: a psycholinguistic perspective of Czech, German and Bolivian campaigns. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2016. ISSN 1338-7944, 2016, roč. 11, č. 3, s.