1. Strategic advertising management
Title | Strategic advertising management |
---|---|
Author info | Larry Percy, Richard Rosenbaum-Elliott |
Author | Percy Larry |
Co-authors | Rosenbaum-Elliott Richard |
Issue data | Oxford : Oxford University Press , 2016. - xxiv, 429 s. |
Issue | 5th ed. |
ISBN | 978-0-19-870365-5 |
Document kind | textbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 659.1 - Propagácia. Reklama |
Keywords | reklama * propagácia * manažment strategický * plánovanie strategické * plán strategický * médiá * vzťahy s verejnosťou * predaj * sponzorovanie * umiestňovanie produktov * balenie * marketing * komunikácia marketingová |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 892461 |