1. Marketing identity 2016: brands we love
| Title | Marketing identity 2016: brands we love [elektronický zdroj] : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. Part II. | ||||||||
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| Author info | editors: Dana Petranová, Ľudmila Čábyová, Zuzana Bezáková | ||||||||
| Another authors | Petranová Dana (Editor) | ||||||||
| Čábyová Ľudmila (Editor) | |||||||||
| Bezáková Zuzana (Editor) | |||||||||
| Action | Marketing identity 2016: značky, ktoré milujeme . Medzinárodná vedecká konferencia , Smolenice, Slovensko , 8.-9.11.2016 | ||||||||
| Issue data | Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava , 2016. - online [505 s.] | ||||||||
| Issue | 1st ed. | ||||||||
| ISBN | 978-80-8105-841-7 | ||||||||
| ISSN | 1339-5726 | ||||||||
| Other Interrelated Works | Marketing identity 2016: značky, ktoré milujeme : zborník z medzinárodnej vedeckej konferencie : Kongresové centrum SAV, Smolenický zámok, 8. - 9. november 2016 / Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2016 ; Jurišová Vladimíra ; Klementis Martin ; Radošinská Jana ; Marketing identity 2016: značky, ktoré milujeme Medzinárodná vedecká konferencia | ||||||||
| Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic / Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016 ; Petranová Dana ; Matúš Jozef ; Mendelová Dáša ; Marketing identity 2016: značky, ktoré milujeme Medzinárodná vedecká konferencia | |||||||||
| Document kind | miscellanea | ||||||||
| Language | English | ||||||||
| Country of Edition | Slovak Republic | ||||||||
| systematics | 339.138 - Marketing | ||||||||
| Keywords | marketing * značky * budovanie značky * spotrebitelia * rozhodovanie nákupné | ||||||||
| Database | BOOKS | ||||||||
| References | (2) - PUBLIKAČNÁ ČINNOSŤ | ||||||||
| (2) - BOOKS | |||||||||
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