1. The strategy and tactics of pricing
:NAGLE, Thomas T. - HOGAN, John E. - ZALE, Joseph. The strategy and tactics of pricing : a guide to growing more profitably. 5th ed. Abingdon : Routledge/Taylor & Francis Group, 2016. 334 s. ISBN 978-1-292-02323-6. [Copy count : 1, currently available 0, at library only 1]