1. Publicitor
| Title | Publicitor : publicité offline & online |
|---|---|
| Author info | Arnaud de Baynast, Jacques Lendrevie |
| Author | de Baynast Arnaud |
| Co-authors | Lendrevie Jacques |
| Issue data | Paris : Dunod , 2014. - 561 s. |
| Issue | 8e éd. |
| ISBN | 978-2-10-070583-2 |
| Document kind | monographs |
| Language | French |
| Country of Edition | France |
| systematics | 659.1 - Propagácia. Reklama |
| Keywords | reklama * médiá * médiá sociálne * siete sociálne * internet * plánovanie * propagácia * marketing * komunikácia marketingová * komunikácia masmediálna |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 897106 |