1. Value-based pricing
Title | Value-based pricing : drive sales and boost your bottom line by creating, communicating, and capturing customer value |
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Author info | Harry Macdivitt and Mike Wilkinson |
Author | Macdivitt Harry |
Co-authors | Wilkinson Mike |
Issue data | New York : McGraw-Hill , 2012. - 291 s. |
ISBN | 978-0-07-176168-0 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 338.5 - Ceny. Tvorba cien. Druhy cien |
Keywords | politika cenová * tvorba cien * hodnota * oceňovanie * produkty * predaj * spotrebitelia * metódy ohodnocovania * rozhodovanie * komunikácia * zákazníci * štúdie prípadové * Európska únia |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 898447 |