1. Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017
SYS | 0238798 | |
---|---|---|
LBL | 00000nlm--22^^^^----450- | |
005 | 20240522134234.2 | |
010 | $a 978-80-210-8867-2 | |
100 | $a 20180115$2017łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a CZ | |
200 | 1- | $a Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 $b elektronický zdroj $e proceedings of scientific papers $f Katarína Grančičová et al. $g editorial and compilation work: Dana Hrušovská $g scientific reviewers: Petr Suchánek, Miroslav Tóth |
205 | $a 1st ed. | |
210 | $a Brno $c Munipress $d 2017 | |
215 | $a CD-ROM [106 s., 7,1 AH] $9 7,1 | |
301 | $a VEGA 1/0546/15 | |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*0053088 $a značky |
610 | 1- | $9 eu_un_auth*0049226 $a marketing elektronický |
610 | 1- | $9 eu_un_auth*h0006034 $a stratégia marketingová |
610 | 1- | $9 eu_un_auth*0034131 $a segmentácia |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
702 | -1 | $3 eu_un_auth*0003734 $a Hrušovská $b Dana $p EUBFPMKPO $4 340 $9 100 $f 1964- $T Katedra podnikovohospodárska FPM |
702 | -1 | $3 eu_un_auth*0003567 $a Suchánek $b Petr $4 675 |
702 | -1 | $3 eu_un_auth*p0048914 $a Tóth $b Miroslav $p EUBFPMKPO $4 675 $f 1961- $T Katedra podnikovohospodárska FPM |
712 | 02 | $3 eu_un_auth*k0001208 $a Fakulta podnikového manažmentu EU $b Katedra podnikovohospodárska $4 070 |
801 | -0 | $a SK $b BA004 $c 20180115 $g AACR2 |
T85 | $x existuji fulltexy |