1. Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017
| Title | Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 [elektronický zdroj] : proceedings of scientific papers | ||||||||
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| Author info | Katarína Grančičová et al., editorial and compilation work: Dana Hrušovská, scientific reviewers: Petr Suchánek, Miroslav Tóth | ||||||||
| Another authors | Hrušovská Dana (Editor) EUBFPMKPO - Katedra podnikovohospodárska FPM | ||||||||
| Suchánek Petr (Recenzent) | |||||||||
| Tóth Miroslav (Recenzent) EUBFPMKPO - Katedra podnikovohospodárska FPM | |||||||||
| Corporation | Fakulta podnikového manažmentu EU . Katedra podnikovohospodárska | ||||||||
| Issue data | Brno : Munipress , 2017. - CD-ROM [106 s., 7,1 AH] | ||||||||
| Issue | 1st ed. | ||||||||
| ISBN | 978-80-210-8867-2 | ||||||||
| Výstup z projektu | VEGA 1/0546/15 Hodnotenie výkonnosti moderných marketingových prístupov a ich dosah na výkonnosť podniku | ||||||||
| Note | VEGA 1/0546/15 | ||||||||
| Document kind | miscellanea | ||||||||
| Language | English | ||||||||
| Country of Edition | Czech Republic | ||||||||
| systematics | 339.138 - Marketing | ||||||||
| Keywords | marketing * značky * marketing elektronický * stratégia marketingová * segmentácia | ||||||||
| Public work category | Editorial and reported works (bibliographies, magazines, encyclopedies, catalogs, dictionaries, year-books...) | ||||||||
| Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
| Copy count | 1, currently available 0, at library only 1 | ||||||||
| References | (11) - PUBLIKAČNÁ ČINNOSŤ | ||||||||
| Call number | 899624 | ||||||||
| No. of Archival Copy | E17 00859-001, online | ||||||||
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