1. Marketing Identity: Online Rules - Part I.
Title | Marketing Identity: Online Rules - Part I. [elektronický zdroj] : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic | ||||||||
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Author info | Editors: Dana Petranová, Rudolf Rybanský, Dáša Mendelová | ||||||||
Another authors | Petranová Dana (Editor) | ||||||||
Rybanský Rudolf (Editor) | |||||||||
Mendelová Dáša (Editor) | |||||||||
Action | Marketing Identity 2017: Online Rules . International Scientific Conference , Smolenice, Slovak Republic , 7.-8.11.2017 | ||||||||
Issue data | Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava , 2017. - online 448 s. | ||||||||
Issue | 1st edition | ||||||||
ISBN | 978-80-8105-917-9 | ||||||||
ISSN | 1339-5726 | ||||||||
Other Interrelated Works | Marketing Identity: Online Rules - Part II. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic / Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017 ; Petranová Dana ; Čábyová Ľudmila ; Bezáková Zuzana ; Marketing Identity 2017: Online Rules International Scientific Conference | ||||||||
Marketing Identity 2017: onlinové pravidlá : zborník z medzinárodnej vedeckej konferencie : Kongresové centrum SAV, Smolenický zámok, 7. – 8. november 2017 / Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2017 ; Jurišová Vladimíra ; Klementis Martin ; Radošinská Jana ; Marketing Identity 2017: Online Rules International Scientific Conference | |||||||||
Cover Title | Marketing Identity 2017: Online Rules - Part I. | ||||||||
Document kind | miscellanea | ||||||||
Language | English | ||||||||
Country of Edition | Slovak Republic | ||||||||
systematics | 339.138 - Marketing | ||||||||
Keywords | marketing * marketing elektronický * spotrebitelia * vzdelanie * stratégia marketingová * internet | ||||||||
Database | BOOKS | ||||||||
References | (2) - BOOKS | ||||||||
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