1. Marketing Communication in the Automotive Industry
Title | Marketing Communication in the Automotive Industry |
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Translation | Marketingová komunikácia v automobilovom priemysle |
Author info | Andrej Ralbovský |
Author | Ralbovský Andrej EUBOBFKMA - Katedra marketingu OBF |
Source document | EDAMBA 2015 : collection of abstracts : international scientific conference for doctoral students and post-doctoral scholars : the era of science diplomacy: implications for economics, business, management and related disciplines : University of Economics in Bratislava, Bratislava, Slovak Republic, 21 - 23 october 2015. P. 45. - Bratislava : Publishing House EKONÓM, 2015 / Wallner Jozef ; EDAMBA 2015 : the era of science diplomacy: implications for economics, business, management and related disciplines International scientific conference. ISBN 978-80-225-4155-8 |
Note | abstrakt |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Slovak Republic |
Keywords | komunikácia marketingová * priemysel automobilový * reklama * značky * segmentácia trhu |
Public work category | Abstractions of scientific titles in year-books from home conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E15 01853-010, kópia plného textu |