1. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
SYS | 0258082 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240313124402.4 | |
010 | $a 978-1-337-28265-9 | |
010 | $a 1-337-28265-0 | |
100 | $a 20190906d2018łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a US | |
200 | 1- | $a Advertising, Promotion, and Other Aspects of Integrated Marketing Communications $f J. Craig Andrews, Terence A. Shimp |
205 | $a 10th Edition | |
210 | $a Boston $c CENGAGE Learning $d 2018 | |
215 | $a 635 s. | |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
610 | 1- | $9 eu_un_auth*h0005138 $a propagácia |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*h0003336 $a médiá |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*0060346 $a Andrews $b J. Craig $4 070 |
701 | -1 | $3 eu_un_auth*0060718 $a Shimp $b Terence A. $4 070 |
801 | -0 | $a SK $b BA004 $c 20190906 $g AACR2 |