1. Forming Desired Behaviour by Using Social Marketing
:HANULÁKOVÁ, Eva - DAŇO, Ferdinand - KLEPOCHOVÁ, Dagmar. Forming Desired Behaviour by Using Social Marketing. In Trends and Challenges in the European Business Environment: Trade, International Business and Tourism. International Scientific Conference. Trends and Challenges in the European Business Environment: Trade, International Business and Tourism : Proceedings of the 6th International Scientific Conference, October 17 - 18, 2019 (Mojmírovce, Slovak Republic). - Bratislava : Vydavateľstvo EKONÓM, 2019. ISBN 978-80-225-4646-1, pp. 107-121 CD-ROM.