1. Company's Identity, Logo and Trademark in the Marketing Praxis
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| 200 | 1- | $a Company's Identity, Logo and Trademark in the Marketing Praxis $d Podniková identita, logo a ochranná známka v marketingovej praxi $f Vanda Lieskovská, Katarína Petrovčiková, Silvia Megyesiová |
| 330 | $a Podniková identita v kontexte emočného marketingu. Ochranná známka. Emočný amultisenzorický marketing. | |
| 463 | -1 | $1 001 eu_un_cat*0262886 $1 011 $a 2644-5727 $1 011 $a 1339-7915 $1 200 1 $a Visegrad Journal on Human Rights $v Vol. 1, no. 6 (2019), pp. 38-42 $1 210 $a Bratislava $c Pan-European University |
| 610 | 1- | $9 eu_un_auth*h0002411 $a identita podniková |
| 610 | 1- | $9 eu_un_auth*h0007570 $a známky ochranné |
| 610 | 1- | $9 eu_un_auth*h0003130 $a logo |
| 610 | 1- | $9 eu_un_auth*h0004270 $a podnik |
| 610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
| 610 | 1- | $9 eu_un_auth*0036800 $a emócie |
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| 701 | -1 | $3 eu_un_auth*p0067004 $a Megyesiová $b Silvia $p EUBPHFKKM $4 070 $9 33 $f 1969- $T Katedra kvantitatívnych metód PHF |
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