1. Company's Identity, Logo and Trademark in the Marketing Praxis
Title | Company's Identity, Logo and Trademark in the Marketing Praxis | ||||||||
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Parallel title | Podniková identita, logo a ochranná známka v marketingovej praxi | ||||||||
Author info | Vanda Lieskovská, Katarína Petrovčiková, Silvia Megyesiová | ||||||||
Author | Lieskovská Vanda EUBPHFKOP - Katedra obchodného podnikania PHF | ||||||||
Co-authors | Petrovčiková Katarína EUBPHFKOP - Katedra obchodného podnikania PHF | ||||||||
Megyesiová Silvia EUBPHFKKM - Katedra kvantitatívnych metód PHF | |||||||||
Source document | Visegrad Journal on Human Rights. Vol. 1, no. 6 (2019), pp. 38-42. - Bratislava : Pan-European University. ISSN 2644-5727 | ||||||||
Document kind | schedule of articles from periodics | ||||||||
Language | English | ||||||||
Country of Edition | Slovak Republic | ||||||||
Keywords | identita podniková * známky ochranné * logo * podnik * marketing * emócie | ||||||||
Annotation | Podniková identita v kontexte emočného marketingu. Ochranná známka. Emočný amultisenzorický marketing. | ||||||||
Public work category | Scientific titles in home not carented magazines and other year-books | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E20 00111-001, kópia plného textu | ||||||||
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