1. Evaluation of a Digital Marketing Campaign Led by the Purpose of Increasing Repeated Purchases in the Selected E-Shop
Title | Evaluation of a Digital Marketing Campaign Led by the Purpose of Increasing Repeated Purchases in the Selected E-Shop |
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Translation | Zhodnotenie digitálnej marketingovej kampane vedenej za účelom zvýšenia počtu opakovaných nákupov vo vybranom elektronickom obchode |
Author info | Jakub Sieber |
Author | Sieber Jakub EUBPHFKRP - Katedra finančného riadenia podniku PHF |
Source document | Trends in Application of Statistical Methods for Quality Improvement XIV. (2021) : Reviewed Proceeding of Posts from an 14. International Scientific Conference, April 28th – 30th, 2021 (Košice and Online Conference via Microsoft Teams, Slovakia). P. 131 online. - Košice : KKM PHF, 2021 / Mitrová Miriam ; Jakub Vincent ; Spišák Emil ; Trends in Application of Statistical Methods for Quality Improvement XIV. (2021) International Scientific Conference. ISBN 978-80-4820-5 |
Note | Abstrakt |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Slovak Republic |
Keywords | obchod elektronický * marketing elektronický * stratégia marketingová * kampane reklamné * vzťahy so zákazníkmi |
Public work category | Abstractions of scientific titles in year-books from home conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E21 00288-018, kópia plného textu |