1. Brand Management
SYS | 0277310 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240221113920.2 | |
010 | $a 978-3-030-66118-2 | |
010 | $a 978-3-030-66119-9 $b (eBook) | |
100 | $a 20210716d2021łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a CH | |
200 | 1- | $a Brand Management $e <An> Introduction through Storytelling $f Emmanuel Mogaji |
210 | $a Cham $c Palgrave Macmillan/Springer Nature AG $d 2021 | |
215 | $a 266 s. | |
610 | 1- | $9 eu_un_auth*h0007566 $a značky výrobkov |
610 | 1- | $9 eu_un_auth*h0007564 $a značky kvality |
610 | 1- | $9 eu_un_auth*0053826 $a manažment značky |
610 | 1- | $9 eu_un_auth*0011470 $a stratégia podnikateľská |
610 | 1- | $9 eu_un_auth*h0004023 $a organizácie |
610 | 1- | $9 eu_un_auth*h0005305 $a reklama |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
675 | $a 65.012.4 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000299 $x Technika a metódy riadenia. Riadenie. Vedenie. Autorita | |
700 | -1 | $3 eu_un_auth*0082420 $a Mogaji $b Emmanuel $4 070 |
801 | -0 | $a SK $b BA004 $c 20210716 $g AACR2 |