1. Brand Management
| Title | Brand Management : An Introduction through Storytelling |
|---|---|
| Author info | Emmanuel Mogaji |
| Author | Mogaji Emmanuel |
| Issue data | Cham : Palgrave Macmillan/Springer Nature AG , 2021. - 266 s. |
| ISBN | 978-3-030-66118-2 , 978-3-030-66119-9 (eBook) |
| Document kind | textbooks |
| Language | English |
| Country of Edition | Switzerland |
| systematics | 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita |
| Keywords | značky výrobkov * značky kvality * manažment značky * stratégia podnikateľská * organizácie * reklama * marketing * správanie spotrebiteľa |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 914998 |