1. Brand Management
Title | Brand Management : An Introduction through Storytelling |
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Author info | Emmanuel Mogaji |
Author | Mogaji Emmanuel |
Issue data | Cham : Palgrave Macmillan/Springer Nature AG , 2021. - 266 s. |
ISBN | 978-3-030-66118-2 , 978-3-030-66119-9 (eBook) |
Document kind | textbooks |
Language | English |
Country of Edition | Switzerland |
systematics | 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita |
Keywords | značky výrobkov * značky kvality * manažment značky * stratégia podnikateľská * organizácie * reklama * marketing * správanie spotrebiteľa |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 914998 |