:Marketing Identity 2021: New changes, New Challenges. International Scientific Conference. Marketing Identity : New Changes, New Challenges : Conference Proceedings from the International Scientific Conference 9th November 2021 Online. 1st Edition. Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2021. 744 s. Available on Internet: <https://fmk.sk/download/MI_2021_eng_FINAL.pdf> ISBN 978-80-572-0220-2. ISSN 1339-5726.