1. Customer Age as a Determinant of Preferences for Information Sources – Empirical Analysis of a Case from Central Europe
Title | Customer Age as a Determinant of Preferences for Information Sources – Empirical Analysis of a Case from Central Europe |
---|---|
Translation | Vek zákazníka ako determinant preferencií informačných zdrojov – empirická analýza prípadu zo strednej Európy |
Author info | František Pollák, Peter Markovič |
Author | Pollák František EUBFPMKPF - Katedra podnikových financií FPM |
Co-authors | Markovič Peter EUBFPMKPF - Katedra podnikových financií FPM |
Source document | Economics, Management, Finance and Social Attributtes of Economic System (EMFSA 2022) : 7th International Scientific Conference, July, 7-10, 2022, Pula, Hotel Park Plaza Histria Pula : Proceedings of Abstract. P. 45 online. - Považská Bystrica : BCSS, 2022 ; Economics, Management, Finance and Social Attributes of Economic System International Scientific Conference. ISBN 978-80-973642-3-6 |
Note | Abstrakt |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Slovak Republic |
Keywords | komunikácia marketingová * zákazníci * skupiny vekové * zdroje informácií * analýza zhluková * stredná Európa |
Public work category | Abstractions of invited reports from international scientific conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E22 00251-002, kópia plného textu |