1. Basic Differences Between Advertising and Sales Promotion in the Communication Mix
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200 | 1- | $a Basic Differences Between Advertising and Sales Promotion in the Communication Mix $f Janka Kopčáková |
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463 | -1 | $1 001 eu_un_cat*0288235 $1 010 $a 978-80-225-4975-2 $1 200 1 $a Trends in Application of Statistical Methods for Quality Improvement XVIII. (2022) $e Reviewed Proceeding of Posts from an 18. International Scientific Conference, May 18th – 20th, 2022, Košice - Rajecké Teplice $f Reviewers: Vincent Jakub, Emil Spišák $v P. 7 online $1 210 $a Košice $c KKM PHF $d 2022 $1 215 $a CD-ROM 88 s. $1 702 1 $3 eu_un_auth*0054386 $a Jakub $b Vincent $4 675 $1 702 1 $3 eu_un_auth*0049455 $a Spišák $b Emil $4 675 $1 710 12 $a Trends in Application of Statistical Methods for Quality Improvement XVIII. (2022) $b International Scientific Conference $d 18. $e Košice - Rajecké Teplice, Slovensko $f 18.-20.05.2022 |
541 | 1- | $a Základné rozdiely medzi reklamou a podporou predaja v komunikačnom mixe |
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