1. Ethics and Neuromarketing
Title | Ethics and Neuromarketing : Implications for Market Research and Business Practice |
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Author info | editors Andrew R. Thomas ... [et al.] |
Another authors | Thomas Andrew R. (Editor) |
Pop Nicolae Alexandru (Editor) | |
Iorga Ana Maria (Editor) | |
Issue data | Cham : Springer , 2017. - 209 s. |
ISBN | 978-3-319-45607-2 |
DOI | 10.1007/978-3-319-45609-6 |
Document kind | miscellanea |
Language | English |
Country of Edition | Switzerland |
systematics | 339.138 - Marketing |
Keywords | neuromarketing * neuroveda * etika * ochrana dát |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 921416 |