1. Ethnocentric Tendencies of Consumer Behaviour and Its Influence on the Perception of Private Labels
| Title | Ethnocentric Tendencies of Consumer Behaviour and Its Influence on the Perception of Private Labels |
|---|---|
| Translation | Etnocentrické tendencie spotrebiteľského správania a jeho vplyv na vnímanie privátnych značiek |
| Author info | Marián Čvirik |
| Author | Čvirik Marián EUBOBFKMA - Katedra marketingu OBF |
| Source document | Central and Eastern Europe in the Changing Business Environment : Book of Abstracts from 22th International Joint Conference, May 19 - 20, 2022, Prague, Czech Republic and Bratislava, Slovakia. P. 16. - Praha : Oeconomica Publishing House, University of Economics, Prague, 2022. ISBN 978-80-245-2455-9 |
| Note | Abstrakt |
| Document kind | schedule of articles from periodics |
| Language | English |
| Country of Edition | Czech Republic |
| Keywords | etnocentrizmus spotrebiteľský * značky privátne * Slovensko * analýza trhu |
| Public work category | Abstractions of scientific titles in year-books from international conferences |
| Database | PUBLIKAČNÁ ČINNOSŤ |
| No. of Archival Copy | E22 00519-005, kópia plného textu |