1. Domestic Versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust
| SYS | 0296677 | |
|---|---|---|
| LBL | $$$$$naa$$22$$$$$$$$450$ | |
| 005 | 20240502074510.7 | |
| 035 | $a 1083705 $2 CREPC2 | |
| 100 | $a 20231013d2023łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng |
| 102 | $a SK | |
| 200 | 1- | $a Domestic Versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust $f Marián Čvirik, Monika Naďová Krošláková, Jozef Orgonáš, Peter Drábik |
| 300 | $a Abstrakt | |
| 463 | -1 | $1 001 eu_un_cat*0296663 $1 010 $a 978-80-225-5065-9 $1 200 1 $a Central and Eastern Europe in the Changing Business Environment $b elektronický zdroj $e 23th International Joint Conference, 18 - 19 May 2023, Prague, Czech Republic and Bratislava, Slovak Republic $e Book of Abstracts $f Compiled by: Ivan Hlavatý $g Reviewers: Jarolím Antal, Eduard Baumöhl ... [et al.] $v P. 16 $1 210 $a Bratislava $c Vydavateľstvo EKONÓM $d 2023 $1 215 $a 51 s. $1 702 1 $3 eu_un_auth*p0070630 $a Hlavatý $b Ivan $4 340 $1 702 1 $3 eu_un_auth*0043893 $a Antal $b Jarolím $4 675 $1 702 1 $3 eu_un_auth*0018315 $a Baumöhl $b Eduard $4 675 $1 710 12 $a Central and Eastern Europe in the Changing Business Environment $b International Joint Conference $d 23. $e Prague, Czech Republic – Bratislava, Slovakia $f 18.-19.05.2023 |
| 541 | 1- | $a Domáci verzus zahraničný franchisingový gastronomický brand v kontexte brand Trust |
| 610 | 1- | $9 eu_un_auth*h0002194 $a franchising |
| 610 | 1- | $9 eu_un_auth*0053088 $a značky |
| 610 | 1- | $9 eu_un_auth*h0005739 $a Slovensko |
| 700 | -1 | $3 eu_un_auth*0054245 $a Čvirik $b Marián $p EUBOBFKMA $4 070 $9 25 $f 1992- $T Katedra marketingu OBF |
| 701 | -1 | $3 eu_un_auth*0077214 $a Naďová Krošláková $b Monika $f 1975- $p EUBOBFKCR $4 070 $9 25 $T Katedra cestovného ruchu OBF |
| 701 | -1 | $3 eu_un_auth*0018522 $a Orgonáš $b Jozef $f 1957- $p EUBOBFKMA $4 070 $9 25 $T Katedra marketingu OBF |
| 701 | -1 | $3 eu_un_auth*p0070870 $a Drábik $b Peter $p EUBOBFKMA $4 070 $9 25 $f 1981- $T Katedra marketingu OBF |
| 801 | -0 | $a SK $b BA004 $c 20231013 $g AACR2 |
| T85 | $x existuji fulltexy |