1. Artificial Intelligence along the Customer Journey
Title | Artificial Intelligence along the Customer Journey : A Customer Experience Perspective |
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Author info | Ada Maria Barone, Emanuela Stagno |
Author | Barone Ada Maria |
Co-authors | Stagno Emanuela |
Issue data | Cham : Palgrave Macmillan , 2023. - 127 s. |
ISBN | 978-3-031-48791-0 |
DOI | 10.1007/978-3-031-48792-7 |
Document kind | monographs |
Language | English |
Country of Edition | Switzerland |
systematics | 339.138 - Marketing |
Keywords | inteligencia umelá * robotizácia * chatboty * realita virtuálna * správanie spotrebiteľa * riadenie vzťahov so zákazníkmi * marketing senzorický * marketing elektronický * médiá sociálne * maloobchod |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 927365 |