1. Marketing-Management
Title | Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien |
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Author info | Philip Kotler, Kevin Lane Keller, Alexander Chernev, Marc Oliver Opresnik |
Author | Kotler Philip |
Co-authors | Lane Keller Kevin |
Chernev Alexander | |
Opresnik Marc Oliver | |
Issue data | München : Pearson , 2023. - 666 s. |
Issue | 16. aktualisierte Auflage |
ISBN | 978-3-86894-443-3 |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * plán marketingový * stratégia marketingová * prieskum trhu * segmentácia trhu * komunikácia marketingová * predaj priamy * marketing priamy * riadenie vzťahov so zákazníkmi * zodpovednosť spoločenská |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 927371 |