1. The Importance and Effectiveness of Audio and Visual Aspects of Brands in Strategic Management
:ČVIRIK, Marián - KUKUČKOVÁ, Zuzana. The Importance and Effectiveness of Audio and Visual Aspects of Brands in Strategic Management. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2024. ISSN 1339-3081, 2024, roč. 17, č. 2, s. 119-126. I-24-105-00.