1. Introduction to the Study of Consumer Ethnocentrism As a Strategic International Management Tool in India and Slovakia: a Gender Perspective
ČVIRIK, Marián - SINGH, Anjali. Introduction to the Study of Consumer Ethnocentrism As a Strategic International Management Tool in India and Slovakia: a Gender Perspective. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2024. ISSN 1339-3081, 2024, roč. 17, č. Special Issue, s. 69-79. I-24-105-00.