1. Exploring the Impact of In-Store Marketing Strategies on Consumer Behaviour in a Retail Environment
:ČERVENKA, Peter - HASPROVÁ, Mária - ŽÁK, Štefan. Exploring the Impact of In-Store Marketing Strategies on Consumer Behaviour in a Retail Environment. In Exploring Consumer Choices: New Frontiers in Research Methodologies : Scientific Papers Collection. - Bratislava : Consumer Insights Agency, 2024. ISBN 978-80-974995-1-8, pp. 50-62. VEGA 1/0505/22.
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