1. Exploring the Multifaceted Role of Artificial Intelligence in Enhancing the Depth and Breadth of Consumer Behavior Research Methodologies
:ŽÁK, Štefan - KOPANIČOVÁ, Janka - MRAVEC, Martin. Exploring the Multifaceted Role of Artificial Intelligence in Enhancing the Depth and Breadth of Consumer Behavior Research Methodologies. In Exploring Consumer Choices: New Frontiers in Research Methodologies : Scientific Papers Collection. - Bratislava : Consumer Insights Agency, 2024. ISBN 978-80-974995-1-8, pp. 8-20. VEGA 1/0505/22.
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