1. The Use of Artificial Intelligence in Marketing Communication of Companies
:LENICKÁ, Barbara. The Use of Artificial Intelligence in Marketing Communication of Companies. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2025. ISSN 1339-3081, 2025, roč. 18, č. 1, s. 39-54. VEGA 1/0398/22.
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