1. An Empirical Investigation into SMEs’ Propensity to Expend Resources on Promotional Activities Within a Catching-Up Market
:POLLÁK, František - MARKOVIČ, Peter - DZILSKÁ, Zuzana. An Empirical Investigation into SMEs’ Propensity to Expend Resources on Promotional Activities Within a Catching-Up Market. In Global Conference on Entrepreneurship and Economy in an Era of Uncertainty. New Challenges of the Global Economy for Business Management : Global Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2024. - Singapore : Springer Nature Singapore, 2025. ISBN 978-981-96-4115-4, pp. 111-124. VEGA 1/0110/24, IVSUPS2305.
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