1. The Importance of Loyalty Programs in CRM
:VESELÁ, Denisa - DZILSKÁ, Zuzana - POLLÁK, František. The Importance of Loyalty Programs in CRM. In Perspectives : Journal on Economic and Social Issues. - Prešov : Vysoká škola medzinárodného podnikania ISM Slovakia v Prešove. ISSN 1339-8245, 2025, vol. 11, no. 1, pp. 36-50. VEGA 1/0110/24, IGMP I-25 103-00.
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